Agritechnica 2025: The Importance of Data – Our Insights from Hannover

Back from Hannover, our presence at Agritechnica 2025 confirmed a clear and unmistakable direction for the agricultural sector: value no longer lies solely in the power of machinery, but in the intelligence that connects it. The guiding theme, “Touch Smart Efficiency,” is not just a slogan — it reflects a transformation already underway.

What we observed across the halls sent a strong and consistent message: the future is an integrated ecosystem where machines, sensors, and software communicate in a single flow of data. Today, farmers and livestock producers are looking for complete, user-friendly (“touch”) solutions capable of turning data into operational efficiency.

Key Trends Observed at Agritechnica 2025

1. Advanced sensing technologies:
   Measuring to improve has become essential. From NIR sensors that analyze nutrient quality in real time to weighing systems, the ability to collect accurate data directly in the field is the foundation of every efficient process. Without data, there is no efficiency.
2. Sustainability as an economic driver:
   The “productivity and sustainability” combination dominated the scene. The goal is no longer to simply produce more, but to do more with less. Optimizing the use of inputs — such as feed in livestock nutrition — not only reduces environmental impact but also lowers costs and improves profitability. It is a strategic business choice.

Dinamica Generale’s Role in This Evolution

At Dinamica Generale, this is not a vision of the future — it is what we build every day together with our partners. Our DTM (Daily TMR Manager) platform perfectly embodies these trends: a digital ecosystem that integrates sensors (NIR and weighing systems) with software to make precision feeding simple, measurable, and profitable.

From Agritechnica, it is clear that we are moving in the right direction, already providing the tools needed for the agriculture of tomorrow.

Discover how DTM can enhance your farm’s efficiency: DTM