Dinamica Generale and New Holland partner to develop innovation and sustainability for agribusiness

Dinamica Generale and New Holland announced their partnership at EIMA 2016 to integrate Ag. equipment with the most advanced yet reliable technology solutions for improved execution in the field. The main objective is help growers to turn data into management decisions more efficiently.
Almost for the last twenty-five years, Dinamica Generale has manufactured electronic solutions and
sensors ranking as one of the largest producer in the world of NIR analyzers and weighing systems for
agriculture.
The company is recognized for its high quality products, its innovation and distinguished technical
expertise.
On November 9th 2016 Dinamica Generale signed a preferred partnership agreement with New Holland
Agriculture to provide its NIR On Board System as an option on the FR Forage Cruiser.
“We strongly believe the use of advanced NIR sensors and specific farm management tools will
dramatically improve the daily job of every farmer and grower,” Dinamica Generale CEO, Andrea Ghiraldi
says.
“The use of NIR technology is growing in importance with the high cost of feed and livestock,” Ghiraldi
adds. “Our NIR Sensors can be easily integrated with field-specific New Holland equipment as aftermarket
installation to measure and monitor the crop’s moisture and nutrient parameters with outstanding +/-2%
accuracy in real time during harvesting”
Today, Dinamica Generale designs and produces in-house load cells, indicators/scales, software and NIR
analyzers for agricultural applications. Known as the leader in NIR technology development for more than
14 years, Dinamica Generale is considered a pioneer in the market.
In order to guarantee full traceability of the soil fertilization, planting and harvesting, Dinamica Generale
developed its own software that is linked to several products, such as its weighing systems and NIR
analyzers. The NIR technology is also utilized in many types of farm equipment such as combines,
choppers, balers, feed mixers etc. in order to optimize harvesting and feed distribution to animals to reach
the maximum efficiency.
The long-standing technical knowledge built up over the years has enabled Dinamica Generale to follow
and implement complex and customized projects for each and every specific agricultural need.

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